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ChatGPT search now available to all users, challenging Google

So, I just saw that OpenAI has officially made its ChatGPT-powered internet search feature available to everyone, not just paying subscribers. This is a huge step, since it directly takes on Googleā€™s long-standing dominance in the search market.

Originally, this search feature came out in late October for those who were paying, but now all you need is a ChatGPT account and to be logged in. With this move, ChatGPT can give quick, up-to-date answers and show you relevant links right away, so you donā€™t have to rely on traditional search engines as much.

Kevin Weil, who is OpenAIā€™s Chief Product Officer, explained the move in a recent YouTube video. He said, ā€œWeā€™re bringing search to all logged-in free users of ChatGPT. That means itā€™ll be available globally on every platform where you use ChatGPT.ā€ This means no matter where you access ChatGPT, you can try out the new search feature.

Before this update, ChatGPT could only give answers based on older data. Now, with the ability to search the web, it can tap into current information. Adam Fry, the product lead for ChatGPT Search, put it simply: ā€œWeā€™re really just making the ChatGPT experience that you know better with up-to-date information from the web.ā€

If you look at how the results appear, itā€™s somewhat like Google or Google Maps, but without all the ads. Itā€™s also similar to AI-powered search engines like Perplexity, where you get straightforward answers plus the sources used to find them. OpenAIā€™s demonstration showed a clean interface that still feels familiar to anyone whoā€™s used a search engine.

OpenAI isnā€™t launching this as a totally separate product. Instead, theyā€™re adding the search feature right inside ChatGPT. You can have it turned on by default or switch it on manually using a web search icon. This approach keeps everything in one place, making it simpler for users who are already comfortable with ChatGPTā€™s interface.

All of this will likely heat up the rivalry between OpenAI and Google even more. OpenAI has some serious backing, Microsoft is a big investor, so itā€™s well-positioned to challenge Googleā€™s longtime lead in search. It also raises some questions about OpenAIā€™s relationship with Microsoft, because Microsoft is trying to boost Bing with similar AI tech. As more users hop on board, OpenAIā€™s costs and computing needs will probably grow, so itā€™ll be interesting to see how they handle that.

Adam Fry mentioned theyā€™re rolling this out to ā€œhundreds of millions of usersā€ starting today, which shows just how massive this update is. Itā€™ll be fascinating to see how Google responds and how this changes the way we all search for information online. Any thoughts on how this might impact the search landscape moving forward
 
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